Thanks to the rise of the internet, it is now easier than ever for brands to target large groups of consumers with marketing messages.
That’s the good news.
Here’s the bad news: It is nearly impossible for brands to stand out in the digital arena. While content may be king, the online kingdom is overly crowded. Consumers are inundated with advertisements every time they log on to their computers — and those that slip through ad blockers tend to get “skipped” or flat-out ignored, depending on the medium.
With this being the reality, it has never been more important for brands to provide consumers with engaging, emotionally stimulating experiences they will not want to avoid — and science proves that experiential marketing holds the ticket to achieving this goal.
In this book, Steve Randazzo, president and CEO of Pro Motion Inc., uses his 30 years of experience to explain why and how — today more than ever — companies need to educate, inform, and inspire their target audiences through experiential marketing. $0.99 on Kindle.
Find more mystery, thriller and suspense titles like "Brand Experiences: Building Connections in a Digitally Cluttered World" by Steve Randazzo on bestmysterynovels.net. Each day we feature a selection of free and discounted Kindle books in the genres.
Disclaimer: The price of the book above was accurate upon the publication date of March 04th, 2020. However, Kindle book prices are subject to change at anytime without notice. Remember to look closely at the book price before purchasing it. If you'd like to return a Kindle book that you purchased, you can do so by following these Kindle book return instructions.