From award-winning marketing guru and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream. Born in an era that was undergoing a revolutionary change, the Israel-born author uses Marketing on Fleek – How to Make Your Marketing And Professional Efforts Count In A Customer-Centric World to detail not only the personal and professional obstacles he overcame but how the lessons he learned along the way shaped his outlook. This included immigrating to the US where he benefited from career-defining opportunities. Each step of the growth process is explained meticulously and each chapter builds from the previous one to create a map that can be followed to marketing success. The book covers critical and practical information that a professional needs to be successful without losing sight of the big picture. This includes methods that can rejuvenate ailing self-esteem, an exploration of the needs of the modern consumer and an insider look in B2B and B2C markets. Free on Kindle.
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