Managing a PR crisis is ALL about speed. If you’re not controlling your message by lunchtime, you’ll be convicted before dinner.
The old school way to fix this was something called a “crisis communication plan.” A traditional plan is a great way to waste money. Follow along and learn a better way.
We’ll introduce you to two fictional CEO’s – Bill and Raj – who handle their crisis in very different ways. You can follow their story throughout the book, and learn a lot of the same lessons Bill and Raj learn the hard way. Free on Kindle.
Find more mystery, thriller and suspense titles like "Leaders Under Fire: The CEO’s Survival Guide to Navigating Corporate Crisis" by Jeff Chatterton on bestmysterynovels.net. Each day we feature a selection of free and discounted Kindle books in the genres.
Disclaimer: The price of the book above was accurate upon the publication date of February 17th, 2020. However, Kindle book prices are subject to change at anytime without notice. Remember to look closely at the book price before purchasing it. If you'd like to return a Kindle book that you purchased, you can do so by following these Kindle book return instructions.